Srivari temple has become ubiquitous as it exists almost everywhere in India and abroad. But the one now constructed at THEN-THIRUMALA, Coimbatore is a temple with a difference as it is not only a replica modelled on the original at Tirumala but also consecrated according to the Agamas by the high priests of the Thirumala-Tirupati Devasthanams headed by Madambakkam Sri Srinivasa Battacharya, an acknowledged authority on Vaikanasa agama form of worship and Vaishnavik worship procedures followed in Thirumala. The Hill THEN-THIRUMALA is believed to have been sanctified by the visit of the Vaishnavite savants Sri Ramanuja in the ancient past which adds to the holiness of this new edicice.

Significantly, His Holiness Sriranga Ramanuja Periya Jeeyar Swamigal of the Tirumala temple has described THEN-THIRUMALA as a divine Retreat chosen by the Lord Himself for solitude and relaxation as He had no time to rest in Tirumala where He has to keep awake round the clock to give darshan to His devotees. Further a temple of Lord Balaji in Coimbatore will be a boon to many for the devotees of Tamil Nadu, Kerala and Mysore - Karnataka.